At Astropad, we value creativity. We build products that encourage it, and we seek out team members who do too. Because creativity is like wildfire. When we work in an inspired way, we create products that rouse others to do the same.

1. go against the grain

Don’t do what everyone else is doing. Instead, swim upstream and question what’s out there — because we value the unexpected, and the unexpected is often born of dissent.

2. cross the canyons first

Don’t save the biggest challenges for last; attack the biggest challenges first. Build the bridge over the canyon before the simple road leading up to it. What do you gain by building what you already know you can?

3. experiment confidently

Acquire information through experimentation. Have a lot of ideas, the courage to try the best ones out, and the confidence to move on if they don’t work.

4. listen to customers

We don’t take outside investment. We are funded by our customers. We grow by supporting and listening to them, by identifying the “extra mile” that will enhance their experience — and then by delivering it.

5. under promise, then over deliver

Exaggerated claims and products seem to go hand in hand. But the truth always rises to the top, and the products that speak for themselves when in the hands of users will always win out.