How to run a successful Kickstarter campaign

In this episode, we reflect on our last Kickstarter campaign. We talk through our step-by-step launch strategy and give tips on how to apply it to your campaign. We dive deep into our press strategy and talk about how you can cut through the noise to get press attention.

Building an email list is essential for launching a new project. In this episode, we share how we’re growing our list, including: paid ads, SEO, giveaways, sponsorships, and free betas. We talk email conversion rates, why quality is better than quantity, and when you should get started building an email list. Finally, learn how our favorite list building strategy is free!

In this episode, we dive into the process behind our Kickstarter videos. We walk you through writing the script, finding a locating, choosing a style, how we shoot our videos and more.

You’ve made an awesome new project, now how do you let the world know about it? On this episode, we talk through our strategies for getting press coverage ahead of our Kickstarter launch. We dive into the specifics, sharing our email subject lines, what our emails include, and how we customize for each journalist. We give tips on sending cold emails and how Twitter can be a secret weapon. Finally, we discuss how to build a press list and when to start sending emails.

Launching a Kickstarter campaign can be a nerve-racking experience. In this episode, we discuss our greatest fears and how we are mitigating them. We go through what is and isn’t worth worrying about, what social psychology tells us about launching, and a dirty secret about Kickstarter goals. 👀

We were shocked by the first 24 hours of our Kickstarter campaign. We share what worked and what barely performed for us in those opening hours of our campaign on this episode. Hear how our biggest email list underperformed while our smallest list delivered way beyond our expectations. We discuss why it was hard to get press traction and what we’d do differently next time. If you’re launching a hardware product on Kickstarter this is a must-listen.

We’ve now raised over $1 million across two Kickstarter campaigns! With our most recent campaign a wrap, we reflect on what worked and what didn’t. Hear how we used paid ads to keep momentum, how newsletter sponsorships faired, and how our grand finale fell through. Finally, we talk about the personal burnout we’re feeling now that the campaign has ended.