The week I recorded this episode, a popular iPad app made the switch to subscriptions and totally screwed it up. Drawing on that example and our own experience, I give suggestions on switching an existing app to subscriptions. Tune in to hear my 3 lessons for making the switch without blowing up your business.
On this episode, you’ll learn:
- Why you should be extra generous with existing customers
- Why you shouldn’t take away features
- How to structure your communications
- And why more apps should switch to subscriptions