What started as a simple hashtag has grown into a massive community of book lovers from across the globe. #BookTok has spawned a whole new generation of readers, authors, and even BookTok influencers.
To be a BookTok influencer, all you need is an internet connection and access to the app. Because the barrier to entry is virtually nonexistent, plenty of people now call themselves BookTok influencers.
We’ve compiled a list of five of the top influencers in the BookTok community. Some of the influencers on our list have over 500K fans, so you know they can walk the walk.
Want to dive straight into a book? Check out my 15 BookTok recommendations that are actually good.
Abby Parker — @abbysbooks
Followers: 469.5K
Likes: 45.3M likes
Niche: Romance, Fantasy
Despite being just 24, Abby Parker has a dedicated following of over 400K book lovers on TikTok. Hundreds of thousands of readers rely on her for BookTok recommendations that center around fantasy and romance.
Abby’s content is extremely engaging, flitting from memes that you can send to your bibliophile friends to serious reviews filled with her unrestrained love for literature. Her video on “things that bookworms do” is funny and relatable, gaining 3.4M views and almost 900K likes.
The humor in Abby’s videos creates a lighthearted, happy-go-lucky vibe that invites people with similar tastes to join in. I love the community that surrounds @abbysbooks, and I can’t wait to hear Abby’s next review.
Jolie McAdoo — @jolie_reads
Followers: 328K
Likes: 9.1M likes
Niche: Romance, a bit of everything
Jolie McAdoo’s content is eclectic, including YA hockey romances, popular nail-biting thrillers, and classics like 1984. She’s such an avid reader that there’s no telling what book will come next, which is perfect for bibliophiles who want to branch out and try new authors.
Her casual, conversational review style feels like a friend is calling to tell you about their new favorite book. She uploads all kinds of content; my personal favorites are her annotation essentials videos and unboxing videos for Pinterest’s Book of the Month.
In her “Yes, No, Maybe” series, she covers her thoughts on the most popular BookTok recommendations. If that series doesn’t capture your attention, there are plenty of other playlists to browse through. Jolie even creates mini vlogs and OOTD videos, which give followers a peek into her life outside of the literary sphere.
As always, you can find an entire list of Jolie’s BookTok recommendations on her GoodReads profile. Jolie is pretty active on Goodreads, regularly updating her reading status and adding funny comments.
Pauline Juan — @thebooksiveloved
Followers: 525.1K
Likes: 33.2M likes
Niche: Romance
Pauline Juan is the TikTok influencer behind @thebooksiveloved, a quirky, varied account that focuses on romance novels. She also dabbles in historical fiction and fantasy, leading to an interesting selection of recommendations and reviews.
You can follow along with Pauline’s reading habits on Goodreads. She’s read and rated over 450 books since joining in 2016, so there are more than enough recommendations to keep you busy. Right now, she’s reading King of Sloth by Ana Huang, a contemporary romance novel that has 4 stars on Goodreads.
Pauline integrates memes into her content to appeal to the TikTok crowd. If you prefer picture content and longer captions, you can head over to her Instagram, @thebooksiveloved.
Kendall Ferrari — @kendallreads
Followers: 121.6K
Likes: 3.2M likes
Niche: Romance, Fantasy
Kendall Ferrari is a BookTok influencer who covers a bit of everything, but she mainly reads romance novels sprinkled with fantasy elements. If you’re particularly interested in time-bending books with bittersweet endings that are bound to break your heart, follow Kendall.
She talks about all sorts of book-ish topics, including book reviews, eReader recommendations, and her favorite online reading accessories. There are a few memes sprinkled throughout, but overall, Kendall’s TikTok content is extremely informative. From throwback book hauls to 5-star favorites, there’s always a new book recommendation waiting for you on Kendall’s page.
You can follow Kendall on Goodreads to keep up with all her progress, but you’re more likely to get updates on TikTok.
Ella Goodrich — @ellalucillee
Followers: 56.1K
Likes: 1.4M likes
Niche: Fantasy, Romance
Ella Goodrich is a passionate, relatable BookTok influencer who delights in everything from wholesome romance to high fantasy books. She regularly posts reviews for book series, including An Ember in the Ashes series and the Magnolia Parks literary universe. If you love getting lost in a new, expansive universe, Ella is the influencer for you.
The great thing about Ella is that she’s a realistic reader. Whether she reads two books or ten, she’ll still create book-related content. She’s also active in the BookTok sphere, so you’ll see her mention recommendations from other influencers on the platform. Ella doesn’t have a massive following, but that just makes her community feel more close-knit.
For a deeper dive into Ella’s BookTok recommendations, head over to her Goodreads account.
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