Love it or hate it writing marketing copy is necessary for all businesses. That’s why I chat with Mark Lambert, a long-time copywriter, about his work with us and how he got started. We talk about the two main schools of thought in copywriting: the old school approach and the new storybrand method. We discuss how to pick a writing approach and resources to get started. We also talk about the importance of storytelling and how to improve at it.
Resources for learning copywriting
- Old school approach: Copywriting Secrets by Jim Edwards
- Storybrand: Building a Storybrand by Donald Miller
- For good writing: Elements of Style by Strunk
- Great storytelling: MrBallen