Podcast

Our secrets to getting press coverage


You’ve made an awesome new project, now how do you let the world know about it? On this episode, we talk through our strategies for getting press coverage ahead of our Kickstarter launch. We dive into the specifics, sharing our email subject lines, what our emails include, and how we customize for each journalist. We give tips on sending cold emails and how Twitter can be a secret weapon. Finally, we discuss how to build a press list and when to start sending emails.

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